13 set - Milano
Cybex
Italy / Milano
Your seat to fill:
- Execute and support global PR, influencer and VIP strategies and initiatives, ensuring strong alignment with CYBEX’s brand positioning, communication objectives and category priorities
- Identify, research and build long-term relationships with relevant influencers, VIPs, tastemakers, experts, institutions and key opinion leaders across parenting, lifestyle, fashion, design, health & wellness, child safety, automotive and technology
- Manage influencer collaborations end-to-end, including partner identification, outreach, negotiations, contracts, product seeding, briefing, content approvals, timelines, campaign coordination and reportingCoordinate global product seeding, gifting and paid influencer campaigns, ensuring effective product allocation, tracking, follow-up and execution across markets
- Support global media relations by maintaining and developing relevant press contacts, preparing communication and press materials, coordinating product loans and identifying editorial opportunities across fashion, lifestyle, parenting, safety,
automotive, technology and innovation media
- Support the planning and execution PR events, influencer activations, product launches and experiential initiatives, including guest management, product coordination, press and social amplification, and on-site support where required
- Collaborate closely with international markets and PR agencies to ensure consistent execution of global campaigns, while gathering local insights, identifying market opportunities and sharing best practices
- Monitor influencer activity, media coverage and campaign performance, preparing regular reports, insights and recommendations to continuously improve communication strategies and future activations
- Develop and maintain global PR toolkits, communication materials, campaign guidelines and best-practice resources to enable regional teams and ensure consistent messaging across markets
- Stay ahead of emerging creators
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