14 set - Milano
BoF Careers
OverviewWe are looking for a passionate and detail-oriented E-CRM & Customer Engagement to join our E-CRM & Customer Engagement team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long-term and meaningful relationships with our clients.
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Your ImpactAs a E-CRM & Customer Engagement, you will play a pivotal role in driving seamless data-driven communication across multiple channels, ensuring and the adoption of best practices to maximize engagement and conversion.
Activities
- Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization
- Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints
- Manage campaign reporting and analytics to drive improvements with a test, learn & scale-up approach
- Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience
- Activate and test new digital channels to expand communication opportunities and improve customer reach
- Lead CRM project requirements definition, translating business needs into functional requirements and collaborating closely with IT and cross-functional teams to ensure successful implementation
- Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements
QualificationsMinimum of 5 years of experience in CRM, digital marketing, or clienteling roles
- Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools
- Solid analytical skills with the ability to interpret campaign performance data and translate insights into actions
- Familiarity with marketing automation platforms, cu
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