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Brand Retail Activation Specialist

Pubblicato il 14-09-2026 - Sephora in Italia

Job description:

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

As part of the Offer Department, Trade Team, you will excel and enjoy this position if you are ready to actively handle the following missions:
- Selective and Exclusive Brand Trade management, in collaboration with Brand and European animations
- Implement Brands 360° plans (in store extra visibility, brand staff, gwp)
- Define pop materials and control the respect of European Guidelines and delivery timing in Store
- Periodic updates with Purchasing and Supply Chain Departments respecting timing required
- Share CRM and digital activities with internal Departments and Brands
- Manage Brand extra-visibility materials in Store
- Manage extra-visibility tools mapping and periodic updates with Supply Chain and Purchasing Department respecting required timing




- Define and manage promotional mechanics and Brand operations traffic
- Manage special activities for Stores network with feasibility assessment, in coordination with Brand and operative follow up

Beauty and Hostess:
- Negotiate and coordinate Brand staff calendar in alignment with HQ and stores needs
- Analysis of main activities
- Support to all communication and marketing activities: Make Up Artists recruitment for in Store events or PR events, Late Night Shopping, New Opening

Who we are looking for:
- 2⁄3 years of experience in similar roles
- English/Italian is a must
- Good knowledge of Microsoft Excel and Power Point
- Good knowledge of Retail dynamics and kpis understanding
- Passionated on customer centric attitude
- Strong relational skills

How to be successful in the role and at Sephora:
By staying results-oriented and proactive in this fast-paced and dynamic environment, you’ll contribute to the success of Se

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