Paid Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7v39uf

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Specialist (Meta) based in Italy.

This role is ideal for a performance-focused digital marketer who knows how to turn Meta advertising into measurable business results. You will own campaigns across Facebook, Instagram, and related Meta platforms, from audience research and targeting through execution, optimization, and reporting. Your work will directly influence campaign efficiency, customer acquisition, and return on advertising investment. You will combine analytical thinking with creative collaboration to develop compelling ads and continuously improve performance. The position requires someone who is comfortable working with data, testing new approaches, and adapting quickly to changes in the advertising landscape. You will also have the opportunity to collaborate with creative and content teams while developing deeper expertise in paid media strategy.

Accountabilities
- Develop, launch, manage,



and optimize Meta advertising campaigns aligned with business and marketing objectives.
- Conduct audience research and build effective targeting strategies, including segmentation, retargeting, and lookalike audiences.
- Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual assets.
- Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improved return on investment.
- Manage advertising budgets and allocate spend effectively across campaigns, audiences, placements, and creative variations.
- Design and execute A/B tests across messaging, creative, audience targeting, placements, and other campaign variables.
- Produce regular performance reports that clearly communicate campaign results, trends, insights, and recommendations to stakeholders.
- Stay informed about Meta advertising products, platform updates, industry trends, and emerging

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7v39uf