14 set - Bologna
ALI professional
?? DIGITAL MARKETING MANAGER | BOLOGNA
Location:
Bologna, Italy
Industry:
International Consumer / Lifestyle Brand
Salary:
€45,000 – €55,000 + Premio + Benefits
Contract:
Permanent | Full-time
Reporting to:
Marketing Director
For an international company entering a new phase of digital growth,
Ali Professional
is looking for a:
DIGITAL MARKETING MANAGER
based in
Bologna
.
We are looking for someone who lives comfortably between two worlds.
Creativity and performance.
Someone who understands that a beautiful campaign is not enough if nobody sees it.
And that millions of impressions mean very little if nobody remembers the brand behind them.
Your challenge?
Turn attention into interest. Interest into engagement. Engagement into growth.
THE ROLE
Reporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies.
You will have responsibility for the entire digital ecosystem: from strategy and media planning to content,
performance and analytics.
WHAT YOU WILL DO
DIGITAL STRATEGY
- Define the annual digital marketing roadmap
- Translate business objectives into digital priorities
- Develop integrated acquisition, engagement and retention strategies
- Identify new platforms, formats and digital opportunities
- Monitor competitors, consumer behaviour and emerging trends
- Contribute to the evolution of the overall customer journey
PERFORMANCE MARKETING
- Manage paid media strategy across search, social and display
- Coordinate acquisition and retargeting campaigns
- Monitor CAC, ROAS, conversion rates and other key performance indicators
- Optimise campaigns based on data and business results
- Manage relationships with media and performance agencies
- Allocate budgets across channels according to performance
SOCIAL & CONTENT
- Define social media strategy together with Brand and Communication teams
- Develop editoria
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