12 set - Milano
LifeStyles Healthcare
Job DescriptionPosition: Trade Marketing Partner (Italy)Position Reports to: Senior Trade & Marketing Manager – Southern EuropeLocation: Milan, ItalyIndustry: FMCG – Healthcare / BeautyExperience :5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.We Offer :The salary range for the role is 40,000 to 48,000 EURRole Purpose
The Trade Marketing Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4 P drivers, activations and in-store visibility to drive sell-out performance. Key Responsibilities
Distributor & Channel Partnership (Core Focus)
Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
Support and guide distributor sales teams with trade marketing expertise and tools
Co-develop and implement customer and pharmacy activation plans
Ensure excellent execution across the pharma/pharmacy channel and key accounts
Monitor distributor performance and propose corrective actions where neededTrade Marketing & Activation
Develop and deploy trade marketing plans adapted to the distributor model
Lead in-store activations, POS materials, and visibility initiatives
Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
Deliver compelling sales support materials and presentationsPromotions & Commercial Excellence
Design and manage consumer promotions (bundles, contests, special packs)
Drive promotional pack creation and assortment optimization in collaboration with distributor
Ensure strong ROI and execution quality of all trade initiativesMarket Insights & Performance
Track sell-in / sell-out performance and market data
Conduct store checks, distributor reviews, and competitor analysis
Provide actionable insights to optimize trade strategy and activation plansCross-functional Collaboration
Work closely with Marketing, e Commerce, Sales, Supply Chain, Business Analyst, Finance,
and external agencies
Partner with distributor on forecasting and demand planning inputs
Coordinate with regional teams to ensure consistency with EMEA strategyAI & Digital Enablement
Continuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-makingOperational Excellence
Manage product coding, POS materials, promotions
Oversee supplier coordination (agencies, POS materials, packaging)
Ensure timely execution and delivery of all trade activitiesCandidate Profile
Experience
5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher.
Experience working with distributors or indirect sales models is highly preferred
Background in healthcare, beauty, or pharmacy channel is a strong advantageSkills & Competencies
Strong commercial acumen and customer focus
Proven ability to work cross-functionally and influence externally (distributors)
Excellent execution and project management skills
Analytical mindset with data-driven decision-making
Agility, ownership, and hands-on approach
Digital curiosity and interest in AI-driven tools and solutionsEducation
Bachelor's or Master's degree in Marketing, Business, or related fieldSuccess Factors
Strong partnership with the Italian distributors and sales teams
Excellence in pharmacy channel execution
Ability to translate strategy into high-impact trade activation
Effective use of data and AI tools to drive performance
Maintaining sustainable workload and collaboration within the teamAbout the CompanyLife Styles has a history dating back to ****when Eric Ansell first started making condoms in Richmond Australia.
Today Life Styles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants,
and other related products and other products in over 60 countries.
The Life Styles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, Life Styles manufactures and commercialises its products, under its local heroes such as Mates®, Life Styles®, Manix®, Unimil®, and Blowtex® and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity.
Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. Life Styles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.
Life Styles Healthcare was created on September 1, **** , when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.
As of December 1, ****, Lifestyles is owned by Linden Capital Partners , a Chicago-based private equity firm focused on the healthcare industry.
This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.
Life Styles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are empowered professionals, and we are committed to creating a team of the world's"best of the best."Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us! If you're looking for a daring opportunity to build brands in this booming & thrilling category, then let's talk.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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