Marketing Specialist (M/F/D)
Pubblicato il 14-09-2026 - Scarpa in Asolo
At SCARPA, we are shaped by the mountains and help people prove that no place is too far away.
For over 90 years, we have been designing and manufacturing high-performance footwear, combining craftsmanship and manufacturing expertise with continuous innovation to create reliable products built to last.
The mountains guide the way we think and act: no shortcuts, no compromises.
We believe in people, collaboration and continuous growth, building relationships and processes designed to stand the test of time.
The role
For our headquarters in Asolo, Italy, we are looking for a Marketing Specialist - Lifestyle to support the growth and development of the Alpitude category in international markets.
The role will be responsible for planning, coordinating and executing the category marketing plan, translating SCARPA’s brand and category strategy into relevant and impactful consumer experiences.
Acting as the main marketing point of contact for Alpitude, the Marketing Specialist will coordinate activities across events, PR, social media, content and influencer/ambassador activations, working closely with internal teams, external partners, subsidiaries and distributors.
What you will do
- Plan and coordinate the execution of the annual Alpitude marketing plan, in line with SCARPA’s overall brand and category strategy.
- Plan and manage events and brand activations, from set-up and logistics to on-site execution and consumer experience.
- Select, brief and coordinate PR agencies and external partners supporting the category.
- Work closely with the Digital team to develop and execute Alpitude social media activities.
- Coordinate the production and delivery of category-related content, ensuring consistency across channels and markets.
- Identify and manage influencers, ambassadors and relevant talents,
developing activations aligned with the category strategy.
- Collaborate with SCARPA subsidiaries and distributors in key international markets to support local activation and category growth.
- Coordinate multiple internal and external stakeholders, ensuring clear timelines, responsibilities and deliverables.
- Monitor the execution and effectiveness of marketing activities, providing reporting, insights and feedback.
- Ensure that all Alpitude marketing activities consistently reflect SCARPA’s brand guidelines, values, tone of voice and positioning.
Who we are looking for
- A marketing professional with 3+ years of experience, preferably gained within lifestyle, outdoor, fashion, sports or consumer brands.
- Strong understanding of marketing activation and multi-channel execution.
- Proven experience in managing events, content projects, PR agencies and/or influencer collaborations.
- Strong project management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Ability to work cross-functionally and effectively coordinate internal teams, agencies and external partners.
- Good understanding of social media, content creation and digital marketing.
- Strong communication and relationship-management skills.
- A proactive, hands-on and collaborative approach, with a strong focus on execution and results.
- Fluent English, both written and spoken.
- Willingness to travel internationally for events and market activities.
- A strong affinity with the outdoor world and genuine alignment with SCARPA’s values and brand culture.
Requirements
Degree in Marketing, Communication, Business or related fields.
Fluent English, written and spoken.
Willingness to travel internationally for events and market activities.
Nice to have
- Previous experience in the outdoor, mountain, lifestyle or sports industry.
- Experience working with international markets, subsidiaries and distributors.
- An existing network of PR agencies, influencers, ambassadors or creative partners.
- Experience working with premium or highly authentic brands.
- Knowledge of consumer trends and culture within the outdoor and lifestyle market.
Why SCARPA
- Opportunities for professional growth and continuous learning.
- The opportunity to contribute directly to the development of an international category and brand.
- An inclusive culture based on collaboration, respect, trust and a strong sense of belonging.
- Work-life balance, with flexible working hours and the possibility of hybrid working.
- Welfare and corporate benefits, including employee discounts.
- The position is classified at Level 5 under the Italian Footwear Industry Collective Labour Agreement (CCNL Calzature e Industria), with an indicative gross annual salary range of €30,000 to €40,000 , depending on the candidate’s experience and skills.
At SCARPA, we believe that diversity of thought is a value and that authentic relationships are a source of strength.
This position is open to candidates of any gender, age or nationality, in accordance with applicable legislation. Our selection process is based on objective, transparent and gender-neutral criteria, with no discrimination based on factors not relevant to the role.
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