Field Marketing Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7vbmuo

Overview

Lead the regional MuleSoft South marketing strategy to drive pipeline and market presence across Italy, Iberia, and MENA. Collaborate with Sales and Marketing leadership to shape go-to-market plans and orchestrate inbound, ABM, and events. Localize content and campaigns for multilingual markets, and strengthen CIO and developer mindshare through targeted programs. You will partner with cross-functional teams to optimize ROI and scale regional impact. This role offers the chance to influence regional growth within Salesforce’s AI-driven, values-led culture.

Responsabilità

- Lead end-to-end regional marketing strategy for MuleSoft South, owning pipeline contribution from inbound demand, integrated campaigns, and events
- Co-own regional pipeline strategy with Sales Development and Sales leadership, guiding ROI-focused decisions
- Drive localization for Italy, Spain,



and Portugal with multilingual content in collaboration with EMEA South Core Marketing
- Build CIO and developer mindshare through regional activities, customer stories, and cross-regional initiatives with Customer Success and Customer Marketing

Requisiti fondamentali

- 5+ years of marketing experience in B2B technology or field-facing roles with integrated campaigns that generate pipeline
- Clear, confident communication across levels and teams
- Proficiency in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini
- Degree or equivalent relevant experience

- clear and confident communication
- cross-functional collaboration
- data-driven decision making
- Salesforce CRM
- Slack
- Tableau

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7vbmuo