Marketing Manager
Pubblicato il 15-09-2026 - Lone Energy in Maranello
Marketing Manager Italy (m/f/d)
Full-time · Italy (Maranello / Milan) · with regular travel to Vienna
About Lone
We exist to free people from the stress of managing energy. Our vision is a world where every home simply runs itself. Lone is your silent conductor - delivering the best use of your energy at all times. Energy solved.
We are fully financed and will launch at the end of Q1 2027. 2026 is the year where we build the foundation for scalable, long-term success.
The role
Italy is one of our three launch markets. As Marketing Manager Italy you are the marketing counterpart for our Italian country team and the bridge between our central marketing organisation and the Italian market.
This is a true allrounder role. Brand, content and campaigns are built centrally and your job is to make them land in Italy - across website, social media, PR and local events. You sharpen the message for Italian installers and Italian consumers (homeowners), you decide what genuinely needs a local answer and you feed that insight back into the central work early enough to shape it.
You will not have a large local team behind you. You will have a small central team, strong global assets and a lot of freedom to decide what Italy needs.
The exchange runs both ways. Alongside your work for Italy you will contribute to global marketing projects and take ownership of individual work packages beyond your own market.
What you will do
- Plan, prepare and run local events together with the Italian country team - installer events, partner days, trade fairs and product demonstrations.
- Own the local event calendar, from concept and logistics to on-site execution and follow-up.
- Adapt global brand and campaign content for the Italian market - website, social media, PR, sales and installer material.
- Own the Italian version of lone.com, manage translation and transcreation partners and guard the Italian tone of voice.
- Localise social media content for the Italian audience together with our C