15 set - Milano
Ing Banking
Overview As a Paid Media Expert at ING, you will shape and implement the digital performance strategy across all paid channels to drive scalable growth. You’ll join a multidisciplinary team to optimize campaigns, testing, and measurement, aligning with SEO, content and CRO to deliver a unified growth agenda. You’ll balance quick wins with building long-term structural growth, partnering with product, sales and brand to maximize impact. Expect a hands-on role with a strategic backbone and a focus on data-driven results.
Retribuzione / Benefits
Flexible Lavoro da remoto Competitive base salaries and performance-based bonuses Meal vouchers and corporate restaurant and bar Health insurance and Accident insurance Pension fund and welfare plan Training and development opportunities
Responsabilità
Own end-to-end paid performance execution across all channels, from setup to bidding optimization Lead performance reporting and forecasting to meet budget pacing and ROI targets Design and run a structured testing roadmap (creative, audience, bidding)
to improve efficiency Ensure correct tracking and measurement infrastructure across campaigns Challenge agency partners to drive smarter, faster delivery Collaborate with SEO, content and CRO to align on growth objectives Partner with product, sales and brand to maximize impact
Requisiti fondamentali
Experience of at least 5 in the role Ability to manage critical situations through good decision-making Degree in field Digital Marketing, Statistics, Economics, Engineering Knowledge of English Knowledge of main performance channels including hands-on experience in Search Console Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform Decision-making under pressure Cross-functional collaboration Strategic thinking Paid media across multiple channels Performance reporting and forecasting A/B and multivariate testing
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