15 set - Roma
Unilever
ph3Job Purpose /h3 pThis role exists in order to be responsible for maximizing brand visibility, execution excellence and commercial performance across physical stores and key eCommerce platforms, with a particular focus on Amazon and TikTok Shop. The role combines field execution, category development and retail excellence with ownership of media strategy and investment across digital marketplaces. Working cross-functionally with Brand, eCommerce, Customer Development, Supply Chain and Finance teams, the position drives best-in-class shopper experiences, business growth and return on media investment through data-driven decision making and strong stakeholder management. You'll be part of a team that believes in doing work that matters - for people and the planet. /p pBecause here, we don’t just hire for jobs. We invite you to be part of something bigger. /p h3Key Responsibilities /h3 ul liPerfect Store In-Store Excellence /li liDrive product visibility and execution excellence across retail stores through negotiation, consultancy and analytical activities. /li liImplement and optimize promotional materials and in-store activations to enhance shopper engagement and sales performance. /li liPartner with Head Office teams to develop strategic assortment and merchandising plans. /li liNegotiate premium in-store visibility and display opportunities during promotional periods and commercial events. /li liMonitor compliance, evaluate the effectiveness of product placement strategies and identify opportunities for continuous improvement. /li liAnalyze sales and execution data to measure impact and generate actionable insights. /li liManage relationships with store stakeholders across the assigned territory. /li lieCommerce Media Digital /li liOwn the end-to-end media strategy across Amazon and TikTok Shop,
ensuring alignment with business priorities and brand objectives. /li liManage media investment budgets and optimize resource allocation to maximize business performance and ROI. /li liLead the planning, execution and optimization of performance-driven media campaigns in collaboration with external agency partners. /li liDrive content excellence and retail media effectiveness to accelerate conversion and sustainable business growth. /li liMonitor campaign performance, identify opportunities and translate insights into clear business recommendations. /li liStakeholder Management /li liInfluence internal and external stakeholders to drive executional excellence and continuous improvement. /li liLead relationships with media and content agencies, defining priorities, challenging performance and ensuring high-quality delivery. /li liCollaborate cross-functionally to build integrated commercial plans that support business objectives. /li liPerformance Analytics /li liDefine, track and report key performance indicators across media, content and in-store execution activities. /li liLeverage shopper, sales and media insights to continuously improve effectiveness and commercial outcomes. /li liRegularly communicate performance updates, learnings and recommendations to senior stakeholders. /li /ul h3Required Qualifications /h3 ul liStrong results orientation with a proactive and entrepreneurial mindset. /li liExcellent organizational, planning and problem-solving skills.
/li liExperience in eCommerce Media, Retail Media, Digital Commerce or Commercial Excellence. /li liStrong understanding of marketplace dynamics, performance marketing and lower-funnel media strategies. /li liProven ability to manage media investments and deliver measurable business results. /li liExperience working with and leading external agencies. /li liStrong analytical capabilities with the ability to convert data into business actions. /li liExcellent stakeholder management, communication and influencing skills. /li /ul pFluent professional English, both written and spoken. /p h3Additional Information /h3 h3Benefits (in line with the current company policy) /h3 ul liMeal Vouchers for business trips /li liCompany Canteen /li liHealth and Life insurance /li liDigital Learning Academy /li liCompany shop discounts /li liMental Physical wellbeing programsEnhanced parental leave /li /ul h3Tools /h3 ul liPC /li liCompany Car Fuel Card /li /ul pThe compensation package and contractual level will be defined based on the candidate’s experience, technical skills, and seniority, as well as in alignment with internal equity principles. /p pUnilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey. /p /p #J-18808-Ljbffr
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