CRM Manager
Pubblicato il 15-09-2026 - Richemont in Varese
Overview
In this role you will design and lead Serapian’s global CRM strategy across online and offline channels, driving omnichannel engagement and loyalty. You will partner with cross-functional teams to align CRM with brand positioning and commercial goals, delivering personalized experiences at scale. Expect to optimize retention, reactivation and ROI through data-driven campaigns and seamless customer journeys. This is an opportunity to shape luxury customer experiences and contribute to Richemont’s omnichannel vision.
Retribuzione / Benefits
- Salary Range 50K – 60K
- Annual Premio Plan
- 8 EUR Meal Voucher per working day
- Welfare
Responsabilità
- Define and implement CRM and omnichannel engagement strategy
- Create an omnichannel data-integrated CRM model including retail, e-commerce and wholesale
- Map customer journeys across all touchpoints
- Drive retention, loyalty and customer lifetime value with targeted campaigns
- Oversee CRM tools and data management to support client interaction
- Monitor CRM KPIs and cross-channel trends to optimize campaigns
- Lead integrated CRM campaigns ensuring consistent brand experience
- Plan and manage email, SMS, push notifications and loyalty programs
- Develop advanced customer segmentation from omnichannel data
- Collaborate with retail teams to strengthen clienteling and CRM adoption
- Ensure data quality and privacy compliance and coordinate with HQ and external suppliers
- Roll-out technology implementations with partners
Requisiti fondamentali
- 8-10+ years in CRM, digital marketing, media planning or related fields
- CRM and omnichannel strategy execution in a luxury HQ setting
- Strong knowledge of CRM platforms (Salesforce, HubSpot, Adobe Campaign) and marketing automation
- Experience managing paid media campaigns across major digital platforms
- Analytical mindset with data analysis and reporting proficiency
- Strong project management and stakeholder management skills
- Excellent communication and cross-