Digital Analyst
Pubblicato il 15-09-2026 - Ing Banking in Pavia
Overview
In this role you translate user behavior and funnel data into actionable insights to improve conversion across web and app channels. You work within a multidisciplinary analytics and performance team to scale the marketing engine quickly and sustainably, balancing quick wins with long-term growth. You’ll analyze acquisition funnels, tagging strategies, and on-page behavior to pinpoint friction and opportunities, and you’ll partner with content and performance leads to optimize paid traffic and downstream conversions. You’ll also build dashboards and support A/B tests to drive measurable impact.
Retribuzione / Benefits
- Flexible Lavoro da remoto
- Competitive base salaries and performance bonuses
- Meal vouchers and corporate restaurant/bar
- Health insurance and Accident insurance
- Pension fund and welfare plan
- Lots of training and development opportunities
Responsabilità
- Analyse acquisition funnels to identify drop-offs and improvement opportunities
- Co‑design and maintain tagging/measurement strategy (events, conversions) and implementation
- Study on-page user behavior using session recordings, heatmaps, and click analysis to uncover friction
- Translate data insights into actionable recommendations for Content Marketing Specialists
- Partner with performance and commercial leaders to assess paid traffic quality and impact on conversions
- Build and maintain dashboards to monitor funnel health and KPI trends
- Support design of A/B tests with data hypotheses and post-test analyses
Requisiti fondamentali
- 5+ years of experience in a Digital Analytics role
- Strong decision‑making skills to manage critical situations
- Degree in Digital Marketing, Statistics, Engineering, or Economics
- English proficiency
- Experience with analyzing user digital behavior (APP & WEB)
- Proficiency with Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
- Decision making under pressure
- Cross‑functional collaboration
- Strong communication and storytelling with data
- Adobe Analytics
- Amplitude
- Optimizely CMS