Senior Creative Strategist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7vxxmp

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Creative Strategist based in Italy.

As a Senior Creative Strategist, you’ll take ownership of the creative strategy behind paid social campaigns for a fast-growing DTC health and wellness business.
You’ll turn customer insights, market research, and performance data into compelling concepts that are built to drive measurable growth.
From hooks and angles to scripts, briefs, and creative direction, you’ll influence the full creative process from research through execution.
You’ll work closely with video editors, designers, UGC creators, and performance-focused marketing stakeholders.
The role offers significant autonomy and the opportunity to shape what gets tested, iterated, and scaled across multiple paid channels.
You’ll be part of a results-oriented environment where strong direct-response thinking and creative experimentation are highly valued.




This is an ideal opportunity for an experienced strategist who thrives on ownership and knows how to connect creativity with commercial performance.

Accountabilities
- Develop creative strategies, concepts, hooks, angles, and messaging for paid social campaigns.
- Produce approximately 5 video concepts and 5 image concepts each week.
- Conduct customer, competitor, and market research to uncover new creative opportunities.
- Translate insights and performance data into clear creative testing strategies.
- Develop briefs, scripts, and creative direction for UGC creators, editors, and designers.
- Analyze creative performance and use results to guide iteration, testing, and optimization.
- Collaborate with creative team members and marketing stakeholders to bring concepts from ideation through execution.
- Develop and adapt creative for Meta, TikTok, YouTube, and other paid acquisition channels.

Requirements
- 3+ years of experience in creative strategy, DTC/eCommerce, direct-response a

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7vxxmp