16 set - Roma
Vertex Pharmaceuticals
Job DescriptionGeneral Summary:The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics.Key Duties and Responsibilities:Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansionsDirects the development and implementation of strategic and tactical plans for assigned productCollaborates with Vertex external communications review committee to approve materials for external use with customersGenerates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards,
etc.Develops strong partnerships with cross-functional team to support business goalsEnsures appropriate metrics are in place to measure impact of tactics in fieldLeads and manages agency partners to ensure on budget and timely deliverablesActs as an advisor or coach to mentor other members of the teamKnowledge and Skills:Direct experience with communications review committee for review of tacticsAbility to oversee generation of insights and apply those insights to business problems/opportunitiesStrong analytical mindset to lead others to solve complex problemsDemonstrated ability to develop strategy, make strategic recommendations, and monitor performanceStrong working knowledge of market forecasts and relationship of business drivers to revenueStrong working knowledge of MS Office applications, including PPT, Excel and WordExperience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)Education and Experience:Bachelor's degree in marketing, business, or scientific degreeTypically requires 8 years of experience or the equivalent combination of education and experienceAt Vertex, we embrace continuous learning and encourage employees to stay in
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