Motorsport Media Relations Lead
Pubblicato il 16-09-2026 - Alpinestars in Rovigo
Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.
Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.
Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.
About the role
We are looking for a Media & Communications Specialist – Formula 1, who will be responsible for developing and executing strategic communication activities that elevate Alpinestars' presence within the Formula 1 ecosystem.
Acting as a key storyteller and brand ambassador, this role translates Alpinestars' commitment to performance, protection, innovation, and racing heritage into compelling narratives that resonate with media, teams, drivers, partners, and motorsport fans worldwide.
Key Responsibilities
Brand Storytelling & Strategic Communications
- Develop and communicate compelling stories that express the Alpinestars brand narrative, highlighting excellence in performance, protection, innovation, and racing technology.
- Translate technical product advancements, athlete achievements, and motorsport innovations into engaging media content and communication initiatives.
- Ensure clear, consistent, and authentic brand messaging across all Formula 1 communication channels and stakeholder interactions.
- Identify and capitalize on storytelling opportunities that reinforce Alpinestars' leadership in motorsport protection and