Adventure Communications Lead
Pubblicato il 16-09-2026 - Alpinestars in Belluno
Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.
Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.
Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.
About the role
As Media & Communication Specialist – Adventure, you will be a key voice of Alpinestars in the adventure motorcycling world.
You will connect our products, riders, and values with test riders, ambassadors, media professionals,
and the global adventure community, amplifying authentic stories from the field and reinforcing Alpinestars’ leadership in adventure riding.
Your Responsibilities:
- Express the Alpinestars narrative, translating performance, protection, and innovation into compelling stories
- Actively engage with the global adventure motorcycling community, attending events, rides, trade shows, and product activations
- Strengthen Alpinestars’ visibility, credibility, and emotional connection within the adventure segment
- Monitor trends, emerging media platforms, and cultural movements in adventure riding.
- Ensure clear, consistent, and authentic brand messaging across all media and rider touchpoints
- Develop and maintain strong relationships with international motorcycle magazines, journalists, digital platforms, and industry opinion leaders
- Manage press activities including product launches, press releases,