14 set - Bardi
Wolters Kluwer
OverviewAs a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division.
You'll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector.
You'll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem.
This role offers ownership, meaningful projects, and visibility across the business.
Retribuzione / BenefitsHybrid work model
Meal vouchers
Health insurance
Training platforms (LinkedIn Learning, GoFluent)
Certification opportunities
Work from Anywhere up to 20 days/year in the EU
ResponsabilitàPerform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer
Coordinate national and international teams to contribute to product development and value-rich solutions
Define clear value propositions and craft compelling storytelling
Set sales budgets and commercial targets by product and channel
Design and execute omnichannel marketing plans with emphasis on digital channels
Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events)
Coordinate creative, media, and digital agencies for campaigns and materials
Monitor business KPIs and campaign performance metrics
Support training programs for sales channels and commercial teams
Requisiti fondamentaliDegree in Economics
At least 5 years of experience in Product or Marketing Management in multinational environments
Strong strategic and operational marketing expertise
Entrepreneurial mindset with ownership
Proven project-management skills for cross-functional coordination
Solid up-to-date knowledge of digital marketing
Excellent analytical, planning, multitasking, and problem-solving abilities
Strong communication, teamwork, and storytelling skills
Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), and AI-based marketing tools
Willingness to travel internationally for workshops and meetings
Fluency in English (C1)
Advanced proficiency with Microsoft Office suite
Strategic thinking
Proactivity
Ownership
Digital marketing
CRM systems
Marketing automation (Eloqua)
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