Retail Activations Marketing Executive

14 set - Milano
JD SPORTS FASHION

OverviewYou will support delivering the JD brand's global marketing vision in the Italian market by coordinating retail activation campaigns and events.
You'll work with cross-functional teams to enhance brand visibility, consumer connection, and regional impact through activations.
The role focuses on planning and executing high-impact events, from large launches to VIP gatherings, while measuring success via post-event analysis.
This position offers a dynamic, fast-paced environment and meaningful opportunities to shape shopper experiences and brand engagement in Italy.
ResponsabilitàAssist in strategy implementation and activation execution aligned with brand goals
Plan and run a range of events, from large product launches to intimate VIP gatherings
Collaborate cross-functionally with marketing, retail, partnerships, social and influencer teams
Identify and manage external vendors and agencies for event-related services
Contribute to post-event reporting,



ROI analysis, and attendee feedback
Share best practices with the market and the EU marketing team for scalable activations
Requisiti fondamentaliMinimum 2 years in event management and activations with a track record of successful campaigns
Strong written and spoken English and Italian; other European languages a plus
Strategic thinking to develop activation plans aligned with brand objectives
Effective communication with internal and external partners
Team-oriented with interpersonal, networking, and negotiating skills
Problem-solving ability during planning and execution
Geographically mobile with willingness to travel for events
strong communication
team collaboration
negotiation
event management
activation campaigns
vendor management

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