16 set - Parma
Barilla Group
Barilla Group in Parma is seeking a Marketing AI Adoption Senior Manager to lead analytics and the AI transformation of Marketing, from content creation to AI governance.
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The role owns the AI roadmap, creates a delivery plan, and collaborates across Marketing, Digital, Data/Tech, Legal and agencies to drive practical outcomes at pace.
You will build AI fluency in Marketing, manage xysqume cross-functional stakeholders, and ensure responsible AI adoption with clear workflows, KPIs, and regulatory
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