Tourism Marketing Manager
Pubblicato il 17-09-2026 - FREY in Vercelli
Do you wish to work in a young and dynamic management team? Just 10 minutes from Brescia, 40 minutes from Lake Garda and 60 minutes from Milan, Franciacorta Designer Village combines premium shopping with gastronomy, leisure and tourism in one of Italy's most affluent and tourist-driven region.
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At the earliest date possible we are looking for a motivated
Tourism Marketing Manager F/M/X Full-time Franciacorta Designer Village | Rodengo Saiano (BS), ItalyRole purpose:Tourism Marketing Manager who will be responsible for developing and executing the tourism strategy across Franciacorta Designer Village, Valdichiana Designer Village and Palmanova Designer Village, positioning each destination within its unique tourism ecosystem while contributing to the overall growth of the portfolio. The role is accountable for driving domestic and international tourist visitation,
increasing tourism-related sales and strengthening the Villages' positioning as leading shopping destinations in Northern and Central Italy. The Tourism and Marketing Manager will also support the wider FREY Premium Outlet portfolio, particularly Berlin and Malmö, working closely with each local team, and external tourism partners. The role is structured as 80% dedicated to Italian portfolio Villages and 20% to European Group Outlet destinations and combines strategic tourism planning, business development and destination marketing to maximize commercial opportunities across the portfolio.
Your tasks:
- Tourism Strategy & Portfolio Development Define and implement the annual Tourism Marketing Strategy across Franciacorta Designer Village, Valdichiana Designer Village and Palmanova Designer Village.
- Develop tailored tourism action plans reflecting the unique characteristics, catchment areas and tourism flows of each destination.
- Identify priority domestic and international source