17 set - Varese
DECATHLON Communication & Marketing
Contract Details: Tempo pieno (40h/week), 2 days/week smart working
Division: Marketing
Direct Team: Customer Growth
Start date: As soon as possible
THE CORE TASKS
- Design and execute the promotional and engagement roadmap across all channels (web, app, in-store) to ensure business profitability and program growth.
- Design and optimize the "Earn & Burn" loop and develop rewards catalog to maximize customer lifetime value and satisfaction.
- Execute omnichannel loyalty campaigns that bridge in-store and online customer experiences.
Platform Management & Data
- Manage the loyalty platform technical setup, including segmentation, promotion monitoring, and troubleshooting.
- Analyze campaign performance and market trends to deliver actionable insights and ROI-focused reporting.
Process & Collaboration
- Collaborate with global product teams and local stakeholders to refine customer identification processes and UX.
- Align internal departments on loyalty priorities through clear, strategic communication and knowledge sharing.
PERFORMANCE INDICATORS (KPIs)
- Growth & Acquisition: Total number of active customers and volume of new accounts.
- Engagement & Retention: Active redeemer rate, churn rate, and loyalty program CSAT scores.
- Revenue & Behavior: Average revenue per user, purchase frequency, and the percentage of identified transactions.
- Marketing Consent: Overall Opt-in percentage.
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