17 set - Firenze
Bakerhughes
ppDo you enjoy working with cutting-edge technology? /ppWould you like to help shape the future of our global energy? /ph3Join our Team! /h3pBaker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com. /ph3Partner with the best /h3pThe Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes' portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go‑to‑market activation for Baker Hughes' products and services. /ppThis role is intended for a growing product marketing professional who works closely with Product Management, Technology, Engineering, and Commercial teams to translate technical capabilities into market-ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness. /ppThe role operates within the Commercial Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices. /ph3Strategic Objectives /h3pThe Technology Marketing Specialist supports the organization by: /pulliEnabling consistent, differentiated product and technology positioning across priority portfolios.
/liliSupporting successful product commercialization and go‑to‑market execution. /liliContributing insight‑driven marketing improvement through competitor and market analysis. /liliBuilding strong foundational capability in product and technology marketing practices. /li /ulh3Role Scope Contribution /h3pThis role supports execution of technology marketing campaigns and programs. Under the direction of the Senior Manager, Technology Marketing, the Technology Marketing Specialist contributes to: /pulliDevelopment and maintenance of product messaging and value propositions, as well as product marketing assets and product content marketing. /liliExecution of launches, refreshes, and commercial enablement activities. /liliOngoing competitive and market intelligence to inform positioning and differentiation. /li /ulh3Key Responsibilities /h3h3Technology Marketing Execution /h3ulliSupport the development of product positioning, messaging frameworks, and value propositions. /liliTranslate technical features and capabilities into customer‑oriented benefits and outcomes. /liliContribute to go‑to‑market activities including product launches, updates, and lifecycle milestones. /liliDevelop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content. /li /ulh3Competitive Intelligence Benchmarking /h3ulliMonitor competitor marketing activity including positioning, messaging, launches, campaigns,
and digital channels. /liliSupport structured competitor benchmarking to compare Baker Hughes' messaging, claims, and market presence against key competitors. /liliDocument insights on differentiation opportunities, gaps, and emerging competitor best practices. /liliProvide inputs to senior marketing leaders to support refinement of product positioning and messaging. /li /ulh3Cross‑Functional Collaboration /h3ulliWork with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment. /liliSupport Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product‑and‑competitor-informed enablement materials. /liliCoordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences. /li /ulh3Measurement Continuous Improvement /h3ulliSupport basic tracking of product marketing performance and engagement metrics. /liliIncorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness. /liliContinuously develop skills in product marketing, competitive analysis, and data‑driven marketing. /li /ulh3Fuel your passion /h3pTo be successfull in this role, you will have: /pulliTypically 5-10+ years of experience in product marketing, B2B marketing, or a related field. /liliEnergy Solution and Oil and Gas experience /liliExperience working with technical, industrial, or B2B technology products or services. /liliPrevious experience in role with global exposure /liliExposure to competitor analysis, market research, or benchmarking activities. /liliExperience working in matrixed or cross‑functional organizations. /li /ul /p #J-18808-Ljbffr
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