Marketing & Communication Coordinator
Pubblicato il 17-09-2026 - W Florence in Firenze
POSITION SUMMARY
The Marketing Coordinator supports the planning and execution of marketing initiatives to enhance the hotel’s brand awareness, drive revenue, and create engaging guest experiences. This role coordinates promotional campaigns, social media activities, content creation, partnerships, and events while ensuring brand standards are consistently maintained. Working closely with hotel departments and external partners, the Marketing Coordinator is bright, creative and highly organized, helps promote the hotel's services, outlets, and experiences to both local and international audiences and ensure that ideas move smoothly from concept to execution.
Key Responsibilities:
- Assist in the development and execution of marketing campaigns and promotional activities.
- Manage and update social media channels and digital content.
- Coordinate marketing materials, photography, and creative assets.
- Support the promotion of hotel outlets, events, and special offers.
- Collaborate with internal teams and external agencies or partners.
- Monitor campaign performance and assist with reporting.
- Ensure all communications align with brand guidelines and standards.
Qualifications & Skills:
- Degree or diploma in Marketing, Communications, Hospitality, or a related field.
- 1 year experience in marketing within luxury, lifestyle or hospitality.
- Strong execution and coordination skills with a genuine creative and communication mindset.
- Excellent communication and organizational skills.
- Knowledge of social media platforms and digital marketing tools.
- Hands-on and detail oriented
- Ability to manage multiple projects in a fast-paced environment.
- Experience with Marriott Int. is a plus.
Physical Requirements:
- Ability to work at a computer for extended periods.
- Flexibility to support hotel events and promotional activities when required.
- Occasional travel within the local market for business and networking opportunities.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.