Integrated Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7xg94f

Overview

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In this role you will lead the Italian Integrated Marketing planning and orchestration of 360 campaigns, aligning central direction with local insights to deliver data-driven plans. You'll coordinate planning, budgeting, and calendar governance, while partnering with cross-functional teams to track performance and optimize outcomes. The position sits in the Milan team, combining strategic thinking with hands-on execution in a hybrid setup.

You will shape how integrated campaigns drive business priorities and measurable results.

Retribuzione / Benefits

- hybrid work arrangement
- competitive salary
- growth opportunities
- inclusion-focused culture
- autonomy and responsibility
- clear career development

Responsabilità
- Own integrated marketing planning for the Italian market, turning central direction and local insights into a cohesive plan and shared calendar




- Synthesize performance data and market intelligence to inform priorities and validate assumptions
- Maintain the shared marketing calendar as the single source of truth and ensure alignment with strategy and objectives
- Monitor deliverables against objectives, consolidate marketing investment visibility, and run post-campaign reviews for actionable learnings
- Influence cross-functional teams and arbitrate conflicting local and central priorities across initiatives

Requisiti fondamentali
- Strategic thinking and business orientation
- Data xkiyazw fluency and analytical rigor
- Experience in integrated marketing planning and end-to-end 360 campaign orchestration
- Stakeholder management and influence in a matrix environment
- Prioritisation, risk anticipation, and dependency management
- Strategic thinking
- Analytical mindset
- Cross-functional collaboration
- Data analysis and interpretation
- Performance tracking and reporting
- Integrated marketing planning and programme management

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7xg94f