Campaign Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7xkaym

Campaign Marketing Specialist - Internship
Full-time
The Campaign Marketing Specialist is responsible for the management, implementation and delivery of direct marketing campaigns, acting as a point of contact and expertise for technological implementation. Its main objectives are:
- Planning and implementation of direct marketing strategies in order to achieve the objectives set on the customer base and continuous improvement of specific KPIs.
- Optimization of direct marketing campaigns (Email, WA, SMS...) marketing automation journey ensuring effectiveness for each touchpoint/channel/device.
- Support the implementation of marketing projects, starting from maximizing the adoption of the tool, contributing to the definition of best practices in terms of adoption and monitoring.

Collaborates with internal teams (marketing team members, store managers, consumer engagement and digital division), with the aim of increasing in terms of results and in terms of direct marketing programs
Plans and builds direct marketing campaigns




Supports the development and execution of Omnichannel marketing and Omnichannel operation initiatives (e.g. transactional emails)
Identifies opportunities for growth and efficiency of direct marketing campaigns, intercepting and proposing innovative solutions linked to the tool (e.g. Salesforce new solutions) and best practices
Supervises and guarantees the delivery of direct marketing campaigns, in terms of timing and content. Proposes any efficiencies in the delivery process.
Summarizes and shares the results during each campaign with an omnichannel vision (i.e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns)
Consider the possibility of activating A /B tests, surveys, creative and copy tests, in order to improve the performance of each campaign
Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/effic

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7xkaym