Entrepreneur in Residence
Pubblicato il 18-09-2026 - Always Friday in Pavia
Always Friday is the first AI-native agency. We are not an event agency: we are the startup that will make the agency model, as it exists today, obsolete. We are a corporate event concierge built on a proprietary platform: companies use us to book venues, catering, transportation and team-building activities for everything from a business dinner to a seminar to a large annual retreat. Behind the scenes, AI and automation take care of every administrative and low-value task, so that our Event Specialists spend their time on the only thing that cannot be automated: the client.
We were born a year and a half ago and we are moving fast. We closed a pre-seed round with top-tier VCs, revenue is growing 7x year over year, and 22 exceptionally talented people already work at Always Friday. We are closing 2026 in strong growth and opening two new markets in 2027: Spain and the United Kingdom.
The corporate events space is ripe for disruption. Companies keep increasing their event budgets, yet the industry still runs on outdated concierge models and software that hasn’t evolved in decades.
Always Friday is redefining that landscape: automation that streamlines planning end to end, a better experience for organisers and attendees, and financial transparency and compliance built in by default. We are not just making event management easier. We are setting a new standard for the industry.
Our supply, the network of hotels, estates, venues and vendors that powers the platform, is today our most under-used asset. A few months ago it also became a customer acquisition channel: through Bridge Referral, partner venues forward us the corporate event requests they cannot serve, and we turn them into events. Bridge is already live, has already closed its first events, and activates dozens of new venues every month with no sales effort. What is missing is the person who turns it into a machine.
The mission, with numbers. You have twelve months to make Always Friday’s supply our numbe