Mobile App User Acquisition Manager
Pubblicato il 18-09-2026 - Shanghai BSF Human Resources Co. in Milano
Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）Job Openings Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）
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About the job Mobile App User Acquisition Manager (Utility or AI Creative Apps Background）Job briefOur client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services.
With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
Now accelerating its global expansion,
the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.
Responsibilities
- Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data-driven decision-making to maximize user acquisition efficiency.
- Optimize UA campaign performance end-to-end, including budget allocation, channel selection, and audience refinement, to consistently improve cost-per-acquisition (CPA) and user quality.
- Define clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
- Collaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures, audience targeting, and automation workflows for UA performance
- Partner with creative and design teams: