18 set - Bologna
Culligan Italiana
At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.
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Responsibility
Campaign Execution & Optimization
- - Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
- Support the definition and implementation of campaign structure, targeting, and bidding strategies
- Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
- Contribute to full-funnel activities (awareness consideration conversion)
- Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
- Support optimization of landing pages and campaign flows to improve lead quality
Tracking & Data Management
- - Support the setup and management of tracking via GTM, GA4, and platform pixels
- Ensure data consistency and support end-to-end tracking up to Salesforce CRM
- Manage and monitor data flows and automations (including Zapier)
- Support cookie and consent management activities in line with GDPR requirements
Performance Analysis & Reporting
- - Monitor campaign performance on a daily basis and highlight optimization opportunities
- Analyze full funnel performance (media leads CRM conversion)
- Build and maintain reports using Power BI
- Provide regular updates and insights to Brand Managers to support campaign decisions
- Contribute to performance reviews with Marketing and Sales teams
- Support lead quality analysis in collaboration with Sales
Collaboration & Governance
- - Work closely with Marketing and Sales teams to improve campaign effectiveness
- Support alignment with global guidelines and frameworks
- Contribute to global performance discussions/committees by sharing data, results, and learnings
- Ensure consistency and accuracy in campaign execution and reporting
Skills
- - 4-6+ years of experience in Performance Marketing / PPC / Lead Generation
- Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
- Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
- Experience working with performance KPIs (CPL, MQL, conversion rate)
- Good understanding of digital funnel and lead generation dynamics
- Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
- Fluent English
Nice to Have
- - Experience with programmatic or advanced media buying
- Basic knowledge of CRO and A/B testing
- Experience in multi-market environments
What We Offer
- - Permanent contract. xkiyazw
- Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
- Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
- Compensation package: 50.000 € + lavoro da remoto + welfare
This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.
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