16 set - Alba
Ferrero
Overview
In this role you support the Senior Brand Manager and Marketing Manager in shaping innovative projects for the Kinder Bueno brand.
You'll work across new product development, market research interpretation, and briefs coordination to ensure alignment with brand objectives.
You will collaborate with cross-functional teams to industrialize projects, analyze consumer insights, and help optimize the marketing mix across markets.
This is a hands-on, development-focused position in a dynamic, international setting with meaningful brand impact.
Responsabilità
Support strategic development of medium- and long-term innovations for the brand
Collaborate with Laboratories, Packaging Development, Controlling and Operations to ensure timely project milestones
Assist CSU consumer research processes and analyze qualitative/quantitative results
Coordinate samples, mock-ups, and external agencies for project support
Prepare briefs for design/communication agencies and evaluate proposals
Manage external suppliers for mock-ups, artworks, and shoots
Contribute to Piano Statico execution to maximize market impact and share brand guidelines
Support launch planning and market testing across countries
Contribute to full marketing mix development considering insights, dynamics and profitability
Conduct global marketplace analyses to identify trends and opportunities
Assist legal/regulatory activities including ingredient lists, nutrition info, and trademark processes
Requisiti fondamentali
Master in Marketing
first experience in Marketing, Brand Management, Innovation or related commercial function (plus)
strong analytical skills and ability to translate data into insights
interest in consumer behavior, innovation and brand development
solid project management and organizational capabilities
strong communication and stakeholder relationship skills
fluency in English
proficiency in Microsoft Office, especially Excel and PowerPoint
analytical mindset
communication
stakeholder management
Excel
PowerPoint
data analysis
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