Global Director Marketing Operations
Pubblicato il 18-09-2026 - Bracco Imaging in Milano
Bracco is an international Group active in the healthcare sector and a leader in diagnostic imaging. The Group’s main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements. We are looking for a Global Director of Marketing Operations to take a leading role in increasing marketing's business contribution – optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement, and enabling marketing to become a more efficient and effective function. Joining a growing and dynamic global marketing organization, this individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business, with a strong focus on return on marketing investment. This role serves as the operational engine behind product launches and campaign effectiveness, translating global product vision into structured, executable launch plans and campaigns, and orchestrating alignment between global and regional plans.
A critical part of the role is leading Marketing Excellence training and building a common marketing DNA across all Business Units and Regions, providing guidance, support, and professional development opportunities. A defining priority of this role is to design, launch, and lead a new global Customer Experience Center of Excellence (CX COE), establishing it as the organization’s dedicated hub for customer experience strategy, methodology, tools, and capability-building across all Business Units and Regions. The position also plays a pivotal role in providing strategic direction and hands‑on leadership for global marketing, with responsibilities spanning coordination of the Marketing Council and program priorities, optimization of work‑planning and management tools such as the Annual Marketing Plans, governance of data privacy and compliance, and fostering a culture of innovation and coll