18 set - Italia
Altro
Responsibilities
Define and lead the digital marketing and sales strategy
Lead the performance of digital acquisition and lead generation activities
Manage budgets and optimize ROI
Lead both paid and organic growth initiatives
Oversee governance and performance of external agencies
Requirements
At least 8 years of experience in digital marketing, digital sales, or related commercial roles
Proven experience managing large-scale customer acquisition programs
Strong leadership experience in the energy, utilities, telecommunications, or similar sectors
Strong knowledge of digital channels and performance drivers
Solid understanding of AI applications in digital marketing
Hard Skills
Digital Marketing
Lead Generation
Performance Optimization
ROI Management
Digital Channels Knowledge
Soft Skills
Leadership
Strategic Thinking
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