18 set - Italia
Jobgether
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Content Lead based in Italy.
This role offers the opportunity to lead an end-to-end content growth engine for a fast-moving product in the cryptocurrency and financial technology space.
You will set the overall content strategy, define the brand voice, and lead specialists across SEO, video, social, technical writing, and design.
The position combines strategic leadership with hands-on copywriting, particularly across landing pages, lifecycle email, product messaging, and PR communications.
You will connect content performance to measurable business outcomes, including organic acquisition, conversions, signups, and customer acquisition cost.
A major focus will be translating complex crypto and tax concepts into clear, trustworthy, high-converting experiences for users.
You will operate with significant autonomy, empowering a distributed team while continuously improving workflows, content quality, and channel performance.
This is an opportunity to shape the narrative of a growing product while building a scalable, data-informed content operation.
Accountabilities
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Lead the overall content strategy and operating model across written content, SEO, video, social, technical writing, and related channels.
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Manage and mentor channel specialists, setting clear objectives and KPIs, providing feedback, removing blockers, and supporting professional development.
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Own the editorial calendar, content pipeline, workflows, and resource allocation across writing, design, video, and other content functions.
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Define, implement, and maintain a consistent tone of voice and editorial framework across articles, scripts, emails, social content, landing pages, and brand communications.
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Aggregate channel performance and drive content-led growth, monitoring signups, conversion rates, organic acquisition, and customer acquisition cost.
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