Director, Marketing
Pubblicato il 18-09-2026 - Coins.ph in Italia
We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and 's payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth. Strategy & Leadership Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention. Manage digital marketing budgets, ensuring optimal allocation for maximum ROI. Paid Ads Management Own performance marketing and paid ad campaigns across Google, Facebook, Tik Tok, programmatic, and other major ad platforms. Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS.
Identify and test emerging ad platforms and formats to uncover new growth opportunities. Monitor paid campaign performance daily,
optimizing based on data insights and market trends. Campaign Execution Plan and execute large-scale acquisition campaigns for payments, crypto, and B2 B products. Oversee SEO/SEM initiatives to drive organic growth alongside paid ads. Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging.
Data & Optimization Track and analyze campaign performance, conducting A/B tests to optimize results. Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies. Team & Collaboration Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture. Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion. Ensure all paid ads comply with relevant advertising regulations and brand guidelines.
Bachelor's degree in Marketing, Busines