Head of Insights and Planning
Pubblicato il 18-09-2026 - Twinings in Milano
Application Deadline: 27 January 2023
Department: Finance
Location: Italy
Description
Great People Work Here
We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.
Putting the consumer at the heart of everything we do is at the core of our business strategy for Twinings Ovo (TWO) & IM. Developing deeply loved brands that delight our consumers, deliver a sustainable business for all key stakeholders & make our employees proud is central to our philosophy. The role is responsible for inspiring consumer-led brand growth & delivering our 5 year vision by championing consumer insight & ensuring this is at the heart of all our decision-making. The role reports to the Marketing Director – IM & is one of 3 central senior marketing leadership roles within IM.
In this central role,
it is essential that the individual can lead, engage, collaborate & drive change through powerful communication, leadership & networking skills. Engagement across both IM & the wider TWO organisation will come naturally, taking teams with them as they help deliver the business vision, have courageous conversations & maintain momentum & focus to deliver the business results.
Key Responsibilities
· Collaborating with the marketing team, leading the definition of research programmes and research projects that are appropriate to business needs and priorities.
· Working as a key business partner, ensure a breadth and depth of data, research and insights are applied across all areas of marketing and throughout the course of projects. Specifically: Consumer Driven Conversion, Brand Positioning, NPD and Connections.
· Create a deep understanding of consumers, generate insights and consumer learning, proactively act as the voice of the co