19 set - Padova
Abbott
Overview In this role you will shape and activate marketing strategy for Abbott’s ANI PH portfolio. You will lead a cross-functional team to grow category share, profitability, and clinical adoption in hospitals and with healthcare professionals, while driving consumer engagement downstream. You’ll partner with senior leaders to execute plans, measure ROI, and optimize budgets, ensuring the brand maintains leadership in adult nutrition.
Responsabilità
- Develop annual marketing plans and best-in-class execution to grow demand and share
- Lead Hospital strategic plan and downstream consumer engagement to boost lifetime value
- Measure and report business performance; prioritize growth drivers and ROI
- Drive ethical marketing with HCPs and increase brand adoption and recommendation share
- Build partnerships with KOLs to secure physician advocacy and support
- Manage portfolio marketing budget with tracking and prioritization
- Lead the monthly Sales & Operations planning process for brands
- Foster development of the brand team and ensure cross-functional collaboration with Sales, Regulatory, Finance and Supply Chain
- Contribute to business planning as a member of the extended leadership team
Requisiti fondamentali
- Brand & Portfolio Strategy
- P&L; responsibility
- Knowledge of the Business
- Demand Forecasting
- Budget Management
- Organization Development
- 10+ years of OTC experience (HCPs and DTC)
- FMCG experience a plus
- Drive for results
- Planning & Organizing
- Risk-taking
- Brand & Portfolio strategy
- P&L; management
- Demand forecasting
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