19 set - Torino
The Tour Guy
Company Overview
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We are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated.
About the Role
The Tour Guy is a tour operator and travel marketplace, and we're looking for a Marketing Director to lead our marketing organization and drive the next stage of our growth.
This is a hands-on leadership role for someone who combines strategic vision with the drive to execute. You’ll expand our demand-generation efforts, lead a talented team across social, PR, and performance marketing, and partner closely with business leadership to turn company initiatives into marketing campaigns that move the needle.
As we continue to add new trip markets, you'll be responsible for making sure every launch is backed by a coordinated, scalable marketing push.
From paid campaigns to email automation to newsletter-driven traffic. The ideal candidate is a proven people manager with a track record of scaling marketing reach and revenue in a fast-moving, multi-channel environment.
Key Responsibilities
- Lead, mentor, and manage our team carrying social, video, PR, ads, CRM, blog, and newsletter.
- Partner with the Head of Business Operations and Head of Marketplace (PTR) to understand upcoming business initiatives, including new trip market launches, and translate them into coordinated marketing campaigns.
- Design and oversee full-funnel campaigns for each new market launch, spanning paid advertising, email automation, and newsletter/"instant traffic" campaigns.
- Own overall marketing performance: set KPIs and budgets across channels, track results through weekly workflows, and report progress and recommendations to company leadership.
- Scale our already strong marketing playbook and processes int
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