CRM Campaign Specialist
Pubblicato il 19-09-2026 - Venchi in Varese
About Us:
Let’s bring the Italian soul of chocolate to life
Since 1878, at Venchi we have celebrated chocolate in all its forms: from the authentic taste of our cocoa origins to the art of gelato. Today, we are a team of over 1,700 people across more than 200 stores worldwide, united by the same passion for quality and Italian excellence. At the heart of this journey are our values: Taste, Truth, Ingenuity, and Togetherness. They mean creating authentic experiences with care and precision; acting with transparency and responsibility; turning curiosity into impact through creativity and innovation; growing together by building trust and collaboration every day. Joining Venchi means embarking on an endless journey where tradition meets innovation, bringing quality, well-being, and the joy of positive indulgence around the world.
Your Mission:
We are looking for a customer-centric and data-driven CRM Campaign Specialist to join our Global Marketing Team at our HQ in Milan Reporting to the Senior CRM Manager,
you will play a key role in executing and optimizing CRM campaigns across Venchi's owned media channels, helping strengthen customer relationships and drive retention, engagement and revenue growth. Working closely with local markets and cross-functional teams, you will deliver impactful omnichannel customer experiences, leverage customer insights to improve performance and contribute to the evolution of Venchi's CRM ecosystem.
Key Responsibilities:
- Execute CRM campaigns across owned media channels, with a primary focus on email marketing, ensuring timely, accurate and high-quality delivery.
- Manage audience segmentation, campaign targeting and content deployment, delivering relevant and engaging communications aligned with customer needs and brand objectives.
- Partner with local markets and cross-functional teams to coordinate campaign planning and execution, ensuring alignment with commercial priorities and marketing calendars.
- Monitor CRM campaign perfor