Digital Transformation Business Partner
Pubblicato il 19-09-2026 - Industria agroalimentare in Italia
About the Role
As the Digital Transformation Business Partner – Sales & Marketing (DTBP S&M;) (f/m/d), you act as the strategicand operationallink between Sales & Marketing and the Information Officefor the successful digital transformation implementation. You translate commercial business needs into digital solutions,optimizeend-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer,effectiveimplementerand change agent across Sales & Marketing and its cross-functional interfaces.
Key Responsibilities
Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
Identifyopportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
Manage digital transformation projects from planning to delivery (scope, time, budget),
ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
Ensure secure data collaboration with external partners.
Promote compliance, quality, safety, sustainability, and CSR guidelines.
Qualifications
Degree in Business Administration, Information Systems, Marketing, ora relatedfield.
Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
Strong understanding of Sales & Marketing processes and enabling platforms (CRM, m