Sales director
Pubblicato il 19-09-2026 - XINLEI Global in Lodi
PbKey Responsibilities: /b /pp1. Market Development (0-to-1) /pp-Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies. /pp-Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc. /pp2. Dealer/Distributor Channel Development Management /pp-Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation. /pp-Assist dealers in end-user sales conversion (residential commercial projects), providing technical support and product training. /pp-Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement. /pp3. Sales Target Achievement /pp-Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share. /pp-Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies. /pp4. Customer Service After-Sales Support /pp-Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
/pp-Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers. /pp5. Brand Promotion Compliance /pp-Participate in local HVAC exhibitions and industry association events to enhance brand visibility. /pp-Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements. /ppbr/ppbRequirements: /b /pp1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries. /pp2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products. /ppbr/pp3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing. /pp4、Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus. /ppbr/p