19 set - Milano
E-Novia
The successful candidate will join the Marketing & Communication team and contribute to the design and execution of digital initiatives aimed at increasing brand awareness, generating qualified leads and strengthening e-Novia's positioning within the innovation ecosystem.
What you will do
- Support the definition and implementation of e-Novia's digital and growth marketing strategy and that of its initiatives.
- Plan, launch and optimise digital campaigns across paid, owned and earned channels, with a particular focus on LinkedIn, Meta and Google.
- Contribute to defining acquisition, nurturing and conversion funnels for B2B, corporate, investor and innovation stakeholder audiences.
- Manage and optimise digital content for websites, landing pages, email marketing and social media channels.
- Monitor campaign and channel KPIs, producing reports, dashboards and actionable insights to improve performance, engagement and conversions.
- Contribute to the management of CRM systems, marketing automation and databases, helping to improve segmentation, contact quality and lead management processes.
- Use generative and analytical AI tools to accelerate content creation, market research, campaign optimisation, data analysis and communication personalisation.
- Work closely with the communication, business development, venture building and portfolio company teams to translate complex technology content into clear, relevant, audience-focused messages.
- Contribute to the digital promotion of events, workshops, investor days and corporate initiatives.
- Stay up to date with trends, tools and best practices in digital marketing, AI, technology and industrial innovation.
Who we are looking for We are looking for a curious,
analytical and pragmatic person who is interested in working in a highly technological and entrepreneurial environment. We are not looking solely for execution skills. We want someone who is eager to understand target audiences, formulate and test hypotheses, and turn data into concrete actions.
The ideal candidate has
- 2-3 years of experience in digital marketing, growth marketing, demand generation, marketing automation or related roles, preferably in B2B, technology, start-up, innovation or consulting environments.
- A degree in Marketing, Communications, Economics, Business Administration, Management Engineering or an equivalent field.
- Experience managing or supporting organic and paid digital campaigns, with a focus on measurable results.
- Knowledge of the main digital marketing KPIs: traffic, conversion rate, cost per lead, lead quality, engagement, open rate, click-through rate, CAC and funnel performance.
- Familiarity with web analytics, advertising, CRM, email marketing and marketing automation tools.
- A genuine interest in and ability to use AI tools applied to marketing, content production, research, analysis and process optimisation.
- Excellent writing and summarising skills, with the ability to adapt tone of voice to different channels, audiences and objectives.
- Good command of Excel or Google Sheets and PowerPoint or equivalent tools for reporting and presentations.
- Fluency in Italian and a good command of written and spoken English.
- An interest in technology, industrial innovation, AI, robotics, mobility, IoT, sustainability or venture building.
The following would be an advantage:
- Experience with HubSpot, Salesforce, Mailchimp, ActiveCampaign or equivalent CRM and marketing automation platforms.
- Knowledge of Google Analytics 4, Google Tag Manager, LinkedIn Campaign Manager, Google Ads, SEO or social listening tools.
- Familiarity with data visualisation and dashboarding tools such as Looker Studio or Power BI.
- Experience promoting B2B events, webinars, corporate initiatives or innovation ecosystem programmes.
- Knowledge of design and content creation tools such as Canva, Adobe Creative Cloud or similar platforms.
- An interest in or familiarity with prompt engineering, automated workflows and AI applications for marketing and sales enablement.
What we offer You will join a dynamic, multidisciplinary and forward-looking environment where you can engage every day with entrepreneurs, researchers, industrial companies, investors and innovation professionals.
You will have the opportunity to:
- Work on strategic and operational marketing projects within an Italian technology group with an international outlook.
- Help increase the visibility and strengthen the positioning of innovative initiatives, start-ups and deep-tech solutions.
- Experiment with tools, approaches and methodologies for applying AI to marketing.
- Develop cross-functional skills spanning digital marketing, corporate communication, demand generation and business development.
- Work in a collaborative, stimulating environment that is open to experimentation.
20 set - Treviso
Growtize Holding
20 set - Roma
Würth Italia
20 set - Parma
Business Integration Partners
20 set - Civitanova Marche
Grafton Recruitment