Product Marketing Manager
Pubblicato il 17-09-2026 - Technogym in Cesena
Our CompanyTechnogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health.
By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries.
It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney **** to Milano Cortina ****.Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams.
In that case, you have the right spirit to join Technogym because you have the IMBESTIO!
You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy.
Move with us for a better world!
Your RoleWe are looking for a Product Marketing Manager to drive the evolution of Technogym Products.
In this role, you will maximize the customer journey and user experience for end-users and professional users, in line with the Technogym process, starting from company guidelines and liaising with PMs, Network Sales Specialists and all other players in the development process.You will be responsible for leading a multidisciplinary team to a product concept and coordinating product development, defining product specs and a roadmap for incremental development.
You will define the product launch and incremental communication.Your ImpactCollect input by interviewing and collecting requests and feedback from customers using the product in real contextsAnalyze competitors and structure requests from all internal players in the development processCoordinate the internal departments and external competencies which contribute to the creation of new product concepts Verify the perceived value of the proposed product concept with customersDefine the product's main behaviors and the evolution of feature development to ensure early deployment and collection of feedback from real users, while maximizing profit for the companyDefine the pricing and the expected volumes of sales, based on the roadmap and internal (e.g. Sales Team) and market input Ensure that all specifications and materials needed for development are produced by the different areas in time for the product developmentAssess and decide on trade-offs on product specsEnsure compliance with development time and costsDefine the product launch plan and coordinate its execution with the Communication, Marketing and other DepartmentsPrepare the most effective communication material to present the new incremental features to the sales team and customersAbout YouIdeally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical.What you should bring:Degree in Marketing, Engineering, or Economics8+ years' experience in Product Marketing8+ years' experience in Product Project Management5+ years' experience in Connected and integrated ecosystem Products/Services (Apps, wearables, Connected Equipment)5+ years' experience in Sport Performance, Wearable Devices, Indoor training products.In-depth knowledge of User Experience and Market Research Strong Ability in Product/Services presentationWilling to travel annually (30% of your time)English C1Role-related understanding of Cyber risk, information security & cybersecurity topics Technogym is an Equal Opportunities EmployerTechnogym is an equal opportunities employer, in compliance with Italian Legislative Decree no. ******** (Code of Equal Opportunities) and Law no. ******** on gender equality certification.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!