19 set - Milano
Gianni Versace
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.JOB PURPOSEThe CRM Intern will support the Regional CRM team in the development, implementation and monitoring of CRM and clienteling initiatives aimed at increasing client engagement, loyalty and spend among existing and prospective Prada clients.RESPONSIBILITIESSupport the development and implementation of CRM and clienteling initiatives based on business needs, including the preparation of client target lists, tools and resources designed to drive client interactions, store appointments, revenue and long-term loyalty.Analyse CRM data and client behavior to identify relevant insights and opportunities, supporting the development of commercial actions for specific client segments.Support stores in the implementation of the clienteling strategy and CRM best practices, including the preparation of presentations,
guidelines and training materials focused on client development initiatives.Monitor CRM KPIs, program adoption, data quality and client contactability, preparing regular reports and follow-ups for the Regional CRM team and stores.KNOWLEDGE AND SKILLS Bachelor or Master’s DegreeExcellent attention to detailExcellent computer skills, especially in the use of ExcelExcellent ability to read and analyse documentationConfidentiality, accuracy and organisational skills#LI-MT1Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
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interedilgroup