19 set - Lombardia
Decathlon
Questa posizione è in Decathlon
Il processo di selezione sarà interamente gestito Decathlon.
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**Contract Details:** Full time (40h/week), 2 days/week lavoro da remoto **Division:** Marketing **Direct Team**: Customer Growth **Start date:** As soon as possible ***THE CORE TASKS*** ***Strategy & Activation*** * Design and execute the promotional and engagement roadmap across all channels (web, app, in-store) to ensure business profitability and program growth. * Design and optimize the "Earn & Burn" loop and develop rewards catalog to maximize customer lifetime value and satisfaction. * Execute omnichannel loyalty campaigns that bridge in-store and online customer experiences. ***Platform Management & Data*** * Manage the loyalty platform technical setup, including segmentation, promotion monitoring, and troubleshooting.
* Analyze campaign performance and market trends to deliver actionable insights and ROI-focused reporting. ***Process & Collaboration*** * Collaborate with global product teams and local stakeholders to refine customer identification processes and UX. * Align internal departments on loyalty priorities through clear, strategic communication and knowledge sharing. **PERFORMANCE INDICATORS (KPIs)** * Growth & Acquisition: Total number of active customers and volume of new accounts. * Engagement & Retention: Active redeemer rate, churn rate, and loyalty program CSAT scores. * Revenue & Behavior: Average revenue per user, purchase frequency, and the percentage of identified transactions. * Marketing Consent: Overall Opt-in percentage.
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