19 set - Roma
Bulgari
Position
Mission Within the Brand Marketing department, the candidate will work closely with the Project Management and Research & Insights teams to assess the effectiveness of global marketing and retail initiatives, support project brief development and implementation, and translate market and competitive insights into clear, actionable recommendations aimed at strengthening brand desirability and business performance.
Job responsibilities
Main Accountabilities Post-Project Insights and Analysis :
- Evaluate the performance of key brand activations, including global campaigns, product launches and events, by synthesizing qualitative and quantitative data into comprehensive post-project reports and actionable recommendations to optimize future marketing strategies and maximize ROI.
- Monitor ongoing KPIs for key projects, ensuring timely sharing of relevant insights with Brand Marketing, Project Managers and senior management.
Project Planning :
- Contribute actively to project brief development and KPI definition.
- Ensure consistent alignment and sharing of key project information, updates and timelines within and beyond the team, supporting cross-functional coordination and operational efficiency.
- Collaborate with internal stakeholders on the development of project launch packages
Competitive Marketing Monitoring & Strategic Insights :
- Monitor and analyze key competitors’ marketing strategies, campaigns and experiential activations, delivering regular competitive intelligence reports and strategic insights in collaboration with central and local teams.
- Provide relevant insights to support project brief development.
- Develop and share quarterly reports on key competitors, highlighting relevant trends and strategic implications.
- Consolidate and share key market and consumer insights to support brand and business decision-making.
- Conduct detailed monthly monitoring of key competitors’ paid media activities to support the development of strategic marketing frameworks.
Profile
Technical Skills
- University degree in Marketing, Market Research, Business Analytics or related field
- 3–5 years of experience in a similar role, preferably within the luxury industry
- Strong quantitative and qualitative analytical skills, with proven ability to interpret complex data, identify meaningful patterns and translate findings into clear insights and recommendations
- Solid understanding of marketing strategies, media channels and performance metrics
- Excellent command of Microsoft Office applications, particularly advanced Excel and PowerPoint
- Fluency in written and spoken Italian and English is required
Soft Skills
- Strategic and Critical Thinking
- Strong organizational skills, with the ability to manage multiple priorities
- Effective communication skills
- High degree of flexibility and adaptability
- Proactive approach and collaborative mindset
- Accuracy and attention to detail
BVLGARI MAISON
Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living. Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.
Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari , reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.
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