20 set - Modena
InvGate
InvGate is a leading software company providing solutions for Service and Asset Management to thousands of companies across 70 countries. We are seeking a strategic-minded Product Marketing Manager to join our team. If you have a blend of creativity, technical understanding, and strategic thinking, we want to hear from you.
As a Product Marketing Manager at InvGate you will be at the forefront of shaping and communicating the value of our products. This role involves leading the positioning and messaging strategy, creating impactful collateral, and maintaining open communication channels with our Product, Sales, Marketing and Customer Success teams.
Key Responsibilities:
Positioning & Messaging Strategy
Lead the positioning & messaging strategy for InvGate Asset Management solutions, aligning with company guidelines and brand positioning
Collaborate with cross-functional teams to ensure consistency and accuracy in product messaging across all channels
Collateral & Website Update
Keep collateral up-to-date with the latest product features, benefits, and positioning
Create interactive product demos to showcase the most appealing use cases our clients and prospects are looking for
Collaborate with the Marketing team to craft copy for the company website, ensuring alignment with overall marketing and product messaging
Collaborate with design and content teams to create collateral that resonates with target audiences
Bridge Product and Business
Keep a regular cadence with Product teams to stay informed about product usage, enhancements, and roadmaps
Be the “Voice of the Customer” for the product team conducting customer interviews, doing research and talking to industry experts
Act as a liaison between GTM teams and Product teams, ensuring our go-to-market strategies align with product development timelines and goals
Competitive Enablement
Conduct ongoing competitive analysis (you’ll have access to Klue) to understand market trends, positioning, and messaging strat
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