20 set - Italia
Altro
Industry: International Consumer / Lifestyle Brand
Contract: Permanent | Full-time
Reporting to: Marketing Director
For an international company entering a new phase of digital growth, Ali Professional is looking for a:
based in Bologna .
We are looking for someone who lives comfortably between two worlds.
Creativity and performance.
Someone who understands that a beautiful campaign is not enough if nobody sees it.
And that millions of impressions mean very little if nobody remembers the brand behind them.
THE ROLE Reporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies.
You will have responsibility for the entire digital ecosystem: from strategy and media planning to content, performance and analytics.
WHAT YOU WILL DO Define the annual digital marketing roadmap
Translate business objectives into digital priorities
Develop integrated acquisition, engagement and retention strategies
Identify new platforms,
formats and digital opportunities
Monitor competitors, consumer behaviour and emerging trends
Contribute to the evolution of the overall customer journey
PERFORMANCE MARKETING Manage paid media strategy across search, social and display
Coordinate acquisition and retargeting campaigns
Monitor CAC, ROAS, conversion rates and other key performance indicators
Optimise campaigns based on data and business results
Manage relationships with media and performance agencies
Allocate budgets across channels according to performance
SOCIAL & CONTENT Define social media strategy together with Brand and Communication teams
Develop editorial and content priorities
Identify new formats and opportunities for audience growth
Coordinate creators, agencies and external partners
Ensure consistency between brand positioning and digital execution
CRM & CUSTOMER JOURNEY Support CRM and customer engagement strategies
Contribute to lead nurtu
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