20 set - Biella
BUCHI Laboratory Equipment
About the Role
We are looking for a Digital Channel Manager to lead our digital marketing team and drive our global digital strategy across paid media, SEO, AI search, e-commerce, and third-party platforms.
You will connect our different digital channels into one integrated approach, develop your team, and ensure our digital investments deliver measurable business impact.
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The job can be placed in any of our office locations: Germany, France, UK, Spain, Italy, Benelux, Nordics.
Your Responsibilities
- Lead and develop specialists across Paid Social, SEA, SEO, AI/LLM Search, E-Commerce, and Third-Party Platforms
- Define and execute the global digital marketing strategy, roadmap, and KPIs
- Own the digital marketing budget and optimize investments based on performance and ROI
- Drive paid media and organic search performance across key platforms
- Develop our approach to AI/LLM search visibility as customer search behavior evolves
- Work with the e-commerce team to improve acquisition, conversion, and the digital customer journey
- Manage our presence across relevant marketplaces, distributor sites, and other external platforms
- Partner with Brand, Content, Product, Sales, and regional teams to deliver integrated campaigns
- Translate digital performance into clear insights and recommendations for senior stakeholders
What You Bring
- 6+ years of digital marketing experience, including 2+ years leading a team
- Broad experience across paid media, SEA, SEO, e-commerce, and digital platforms
- Proven experience managing digital budgets with clear ROI accountability xkiyazw
- Strong understanding of SEO and emerging AI/LLM search
- Experience with e-commerce platforms and analytics tools such as GA4
- Strong analytical, people leadership, project and stakeholder management skills
- Ideal to have worked with Salesforce
- Experience in an international & multicultural environment is a plus
- Fluent English; additional languages are an advantage
Please send your complete application documents in English to Nicole Schwerdtfeger, People & Culture Partner Europe to .
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