Marketing Automation Specialist

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At EF Language Abroad, we believe that the world is better when people try to understand one another.Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive language courses and programs across different languages, in the countries where they're spoken. Our global staff help students develop the language skills they need to achieve their dreams.This isn't your average job. Neither are the people who thrive here.You're analytical, detail-obsessed, and energized by turning data into action. You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business. If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading.The RoleWe are looking for a Marketing Automation Specialist to join our Marketing team and take full ownership of our CRM and customer lifecycle communications.This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels.Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling.We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes, testing new ideas and delivering measurable business results through automation.What You'll DoBuild and manage automated journeys: Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing CloudOwn the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channelsDrive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpointsPersonalize at scale: Create audience segmentation and tailored customer experiences based on behavior,



demographics and lifecycle stageCollaborate cross-functionally: Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languagesExecute with precision: Manage campaign execution, quality assurance, testing and performance monitoring end-to-endOptimize continuously: Improve customer journeys through A/B testing, reporting and data-driven analysisKeep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all timesSpot new opportunities: Identify automation opportunities to improve customer experience, operational efficiency and business performanceWho You Are2+ years of experience in Marketing Automation, CRM or Lifecycle MarketingExcellent copywriting skills with the ability to adapt messaging across different channels and audiencesStrong written communication skills with exceptional attention to tone, clarity and customer experienceExperience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred)Solid experience building automated customer journeys and audience segmentationGood knowledge of SQL for audience creation and data analysisBasic HTML/CSS knowledge for email editing is a plusUnderstanding of CRM data models, relational databases and customer data flowsKnowledge of dynamic content and personalization — AMPScript is a definite plusStrong project management and organizational skillsAnalytical mindset with a KPI-driven approachExcellent attention to detail and commitment to flawless executionFluent in English, both written and spokenAdditional languages? A definite advantage in our multicultural environmentWhy EF — and Why NowBase salary: €30.000 – €33.000 gross per year (RAL), in accordance with CCNL Commercio,



commensurate with experienceCareer advancement opportunities within our global organizationFriendly and international environment at a centrally located officeDaily awesomeness and monthly happy hoursYearly trips and sponsored sport eventsRegular trainings, training trips as well as employee events and kick-offsFree EF Hello Premium App — keep levelling up your own language skillsStaff discounts on EF programs — travel and study at a fraction of the costGlobal partner discounts — perks that actually matter to your lifestyleBe part of a truly international environment with an energetic team of co-workers by your sideBe part of a company that encourages personal aspirations and hard work with many job opportunities around the worldWork environmentThis is a fully on-site role. Being together in person accelerates learning, strengthens team culture, and enables faster decision-making — all essential in a high-growth, performance-driven environment.We're not a corporate machine. We move fast, we promote from within, and we give ambitious people the space to grow. If you're ready to build something, this is where you start.About EF Education FirstAt EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs — focused on language, travel, cultural exchange, and academics — turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about — we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.Ef.Com.EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.#J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7z3j4j