20 set - Torino
BUCHI Laboratory Equipment
pb About the Role /bp We are looking for a b Digital Channel Manager /b to lead our digital marketing team and drive our global digital strategy across paid media, SEO, AI search, e-commerce, and third-party platforms. /pp You will connect our different digital channels into one integrated approach, develop your team, and ensure our digital investments deliver measurable business impact. /pp Si assicuri di leggere attentamente le informazioni relative a questa occasione prima di inviare la sua candidatura. brp The job can be placed in any of our office locations: Germany, France, UK, Spain, Italy, Benelux, Nordics. /p pb Your Responsibilities /b /pulli Lead and develop specialists across Paid Social, SEA, SEO, AI/LLM Search, E-Commerce, and Third-Party Platforms /lili Define and execute the global digital marketing strategy, roadmap, and KPIs /lili Own the digital marketing budget and optimize investments based on performance and ROI /lili Drive paid media and organic search performance across key platforms /lili Develop our approach to AI/LLM search visibility as customer search behavior evolves /lili Work with the e-commerce team to improve acquisition, conversion,
and the digital customer journey /lili Manage our presence across relevant marketplaces, distributor sites, and other external platforms /lili Partner with Brand, Content, Product, Sales, and regional teams to deliver integrated campaigns /lili Translate digital performance into clear insights and recommendations for senior stakeholders /li /ul pb What You Bring /b /pulli6+ years of digital marketing experience, including 2+ years leading a team /lili Broad experience across paid media, SEA, SEO, e-commerce, and digital platforms /lili Proven experience managing digital budgets with clear ROI accountability xrdbqlu /lili Strong understanding of SEO and emerging AI/LLM search /lili Experience with e-commerce platforms and analytics tools such as GA4 /lili Strong analytical, people leadership, project and stakeholder management skills /lili Ideal to have worked with Salesforce /lili Experience in an international multicultural environment is a plus /lili Fluent English; additional languages are an advantage /li /ul pb Please send your complete application documents in English to Nicole Schwerdtfeger, People Culture Partner Europe to /b /p /p /p
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Adecco
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Salute
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OPENJOBMETIS
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Unipol Group